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From Our Kitchen Counter to the Shelves of Boots: A New Era for ByErim
For years, the mainstream narrative taught shoppers that only massive conglomerates could deliver results. But the rise of the challenger brand has rewritten those rules. Being independent, agile, and community-driven means we listen harder, formulate with higher integrity, and keep our community at the heart of every bottle. You haven’t just been customers; you’ve been true stakeholders in every formula tweak, late-night packing session, and milestone.
Now, we’re taking the next giant leap in our journey: ByErim is officially launching into Boots UK.
Stepping onto the shelves of the UK’s leading health and beauty retailer—particularly alongside an incredible cohort of fellow innovative challenger brands—proves that when quality and authenticity lead, the industry makes room. Retail isn't about traditional shelf-space rivalry anymore; it’s about a new collective of founder-led brands standing together to offer better, smarter choices.
Whether you rely on our award-winning Luxury Hair & Scalp Oil to nourish your lengths or you're ready to revitalize your hair care routine, your holy-grail essentials will now be easier to reach than ever before.
Find Us in Boots Starting Wednesday, 4th November:
The countdown is officially on. From Wednesday, 4th November, you can explore and purchase ByErim directly on Boots.com and pick up your favorites in Boots stores nationwide.
Pop into your local store to see ByErim on the shelves, or add us to your online basket today. Thank you for building this with us—we can’t wait to see your shelfie snaps!