After losing my mother at 8 years old, I made it a lifelong goal to honour her long and beautiful hair (sadly lost during chemo). So, with the help of my Dhadi (grandmother), the keeper of all magical and traditional remedies, we set to work in her kitchen!

Over the years to come, we experimented with many weird and whacky combinations... until we finally struck gold. I knew at that moment that I had to share this formula with the world.

15 years later, the Luxury Hair & Beardcare brand, ByErim, was born.