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Press
Please see ByErim in the press below:
Huda Beauty
ByErim also gets environmentally-friendly points from us, as every bottle is sustainably designed with dissolvable stickers, and the formulas inside are also free from toxins and chemicals. The formulas nourish your strands with derm-tested vegan ingredients, making it easier to achieve a root-to-tip transformation.
Conde Nast
The blend of eight different pure oils and 100 per cent natural ingredients is non-greasy and washes out in one rinse – a rarity in the realm of hair oils. “The oil's UV-protective properties form an invincible shield against the region’s potent sunlight, preventing moisture loss, breakage and dullness,”
CNBC
Unlike traditional Indian oiling, which includes the use of greasy, thick oils with a pungent odor, the appeal of brands like ByErim is that it’s fragranced and lightweight, Kaur said.
Business Insider
Erim Kaur had used her grandmother's homemade hair oils to maintain her long, silky, smooth locks for as long as she could remember: It was part of her upbringing in a Punjabi Sikh household to prioritize healthy and uncut hair.
Vogue Arabia
Oiling the scalp is a time-tested tradition that promotes overall hair health by strengthening roots, improving scalp hydration, and creating a protective barrier against environmental damage. The most important aspect is that oiling stimulates blood circulation which in turn promotes hair growth.
Glamour
I love that Erim Kaur encourages men to use oil on their hair and beards, too. Her nutrient and antioxidant-rich blend of amla, argan and castor oil is an effective weekly treatment for everybody.
The Telegraph
“There are eight billion people on this planet. If you have an idea but don’t do it, someone else will. You have to push yourself even before you feel you’re ready.”
The Handbook
After also suffering from alopecia, Erim turned to her Dhadi (grandmother), the keeper of all magical and traditional remedies and set to work in her kitchen and ByErim was born!
The Economic Times
Turning to her paternal grandmother for guidance, Kaur learned to use oils on her hair—a ritual that would later inspire the creation of ByErim’s signature formula.
Cosmopolitan Middle East
And after years of trial and error, a moment of triumph arrived—the discovery of a formula that truly worked wonders. With unwavering determination, she nurtured her creation and brought it to life. Fast forward 15 years, and ByErim was born, a brand that has redefined luxury hair care and beard care.
